Targeted Lead Generation
Targeted Lead Generation is more than just gathering contact details of potential clients.
It’s about finding the right people who are genuinely interested in your product or service. That’s the difference between good and bad leads, and why Targeted Lead Generation is at the core of our marketing approach
What is Targeted Lead Generation?
Targeted Lead Generation is the strategic process of identifying and attracting individuals or businesses that are most likely to become paying customers.
Unlike traditional lead generation, which often results in a large volume of unqualified leads, targeted lead generation emphasizes quality over quantity. In simple terms, Targeted Lead Generation focusses on your ideal target audience at the right time and place
Good Leads vs. Bad Leads
A good lead aligns with your ideal customer profile. They need your service or product and are in the right position to make a purchasing decision. Bad leads, on the other hand, are often disinterested, not ready to buy, or simply not your target audience.
According to HubSpot, businesses that focus on quality leads see a 20% increase in sales opportunities, while bad leads can about 1% increase in sales. Essentially, good leads not only convert better but also reduce wasted resources and sales effort
